Make greetings short, clear, and friendly
Start with a greeting that quickly orients users without overwhelming them.

The assistant's greeting is short and friendly, making it easy for the user to start the conversation without any confusion.

The assistant's greeting is too long and packed with unnecessary information, overwhelming the user before they even get started.
Always use the same persona
Keep every interaction familiar and natural with a single, unified persona.

The assistant’s tone remains consistent throughout the conversation, giving the user a sense of familiarity.

The assistant’s tone shifts drastically, creating an inconsistent and jarring experience for the user.
Confirm the user’s intentions
Make sure you understand a request, especially before responding to complex or multi-step tasks.

The assistant breaks down the request and confirms understanding before proceeding with the complex process.

The assistant gives instructions without confirming the user needs, potentially missing critical steps in the process.

The assistant keeps the response short, making it easily understandable and scannable.

The assistant’s response is too long, making it harder for the user to quickly grasp the information.

The assistant asks one clear question, making it easy for the user to understand and answer.

The assistant asks multiple questions at once, making it harder for the user to respond effectively.
Structure content for easy scanning
Use lists and line breaks to help users quickly find and understand information.

The assistant uses clear headings, bullet points, and intentional spacing to make information easy to scan and understand.

The assistant presents information as a dense block of text, making it difficult to quickly find specific details.
Personalize responses
Include details about and from the user to make interactions feel more natural and build trust.

The assistant uses the user's name and details about their specific situation to create a personal, informative response

The assistant provides generic information without acknowledging the user's situation or available personal details.
Add emojis thoughtfully
Save these friendly touches for celebrating user successes and positive moments.

The assistant uses a celebration emoji to naturally enhance a genuinely positive moment.

The assistant overuses emojis and inappropriately adds them to a frustrating situation.