Getting started

Principles

Bringing the best thinking to our design system drives innovation and fosters inspiration.

Principle 01

Fluid

Effortless engagement, everywhere

Our design ethos embraces intuition, creating a natural path between experiences that guides people on an effortless and satisfying journey. 

By providing clarity, every user should find themselves in a familiar yet singularly distinct design environment.

Principle 02

Symphonic

Diverse voices harmonized

Our experiences offer seamless connections across the platform, complete with unique capabilities and innovative solutions that make workflows (and workdays) easier.

By recognizing user diversity while also valuing a universal process, we construct elegant and intelligent products that anticipate and adjust to individual needs.

Principle 03

Resonant

Designs that inspire

Our well-loved digital experiences empower individuals in profoundly memorable ways; we create opportunities for ServiceNow and our customers' brands to stand out and captivate when it matters most.

With passion and precision, our designs aspire to go beyond aesthetics to make an emotional mark and a deep connection in the world.