Knowledge 2025

The Knowledge conference is where the ServiceNow community comes together to learn, connect, and get inspired. This year, we hosted a series of UX-focused sessions designed to help you build smarter, more human-centered experiences with ServiceNow. Whether you're just starting out or looking to level up your skills, we had something for you at K25.

🔎 Interested in session summaries, replays, slides, and other useful resources straight from our speakers? Keep reading! 🤓

📋 Session deets

🗺 Experience maps: Streamlining workflows & unlocking genAI potential

No formal journey mapping? No problem. Learn how to surface user insights using existing knowledge and simple techniques.

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🧬 Prepare your data for AI: A practical framework for readiness

Learn a five-part framework to get your data AI-ready using ServiceNow tools like Workflow Data Fabric and AI Data Kits.

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🛠️ Configuring with Horizon & Figma: A beginner's guide

A hands-on workshop for anyone new to Figma or Horizon. Learn how to build consistent, high-quality workspaces with pre-built components, real-world troubleshooting, and practical design tips.

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📱 Crafting innovation: A hands-on workshop for designing mobile experiences

Learn how to design mobile-first experiences using UX principles and AI features. Walk away with tools and a prototype foundation to kickstart your mobile strategy.

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🤖 Move faster & design smarter AI experiences

Discover how to use Figma, design libraries, and testing methods to create efficient, user-friendly AI solutions—faster and smarter.

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🔍 Research essentials to ensure user-friendly solutions

Learn how to run your own user research—from planning to analysis—to improve the usability and effectiveness of your apps, workflows, and playbooks.

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📊 Data-informed design: How to make decisions while understanding users' behavior

Dive into the User Experience Analytics tool to make better, data-driven design decisions and optimize your platform’s performance.

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🔓 Fueling AI: Unlocking content & data to supercharge your knowledge base

Understand how to “ground” AI with quality content and data to improve performance and relevance across your knowledge base.

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🧱 Crafting great workspace experiences

Design intuitive, scalable workspaces with Horizon and Figma. Get tips on connecting user needs to your design and walk away with a high-fidelity prototype.

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♿ Designing without barriers: The power of inclusive & accessible design

Make your designs more inclusive by applying accessibility principles and learning how to audit and improve your experiences.

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🧠 Taming the black box: Crafting agentic evaluations

Explore how to evaluate AI agents with a framework built for real-world challenges and meaningful performance metrics.

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👥 Putting AI agents to work: A framework for designing agent personas

Collaborate with peers in a hands-on workshop to design effective AI agent roles tailored to your business needs.

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🖱 Click the habit: Minimize clicks & scrolls to create more efficient workflows

Use task analysis to streamline workflows and reduce friction in everyday user tasks. Ideal for boosting productivity.

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📋 Form UX secrets revealed: Boost productivity & crush error rates

Uncover strategies to make your forms more efficient, user-friendly, and error-free with smarter UX design.

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💡 A customer story: Implementing great employee experiences at VISA

See how VISA uses human-centered design to deliver value-driven solutions, plus the real results they’ve achieved.

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✈️ Loved seeing you in Vegas!

We can’t wait to see you next year.